Spotlight on South West France and Provence Property Markets - Summer 2025

A Season of Renewed Momentum
As we enter the height of summer, demand for homes that deliver the quintessential French way of life—space, heritage, and year-round enjoyment—is gathering pace. Both the South-West and Provence are busier than they were a year ago, with serious buyers re-emerging and well-prepared sellers reaping the rewards of sensible pricing and professional presentation.

Provence: Prestige in the Spotlight

Provence continues to enchant international purchasers with its luminous landscapes and cultural depth. Activity is brisk in the Luberon, the Alpilles and around Aix-en-Provence, where renovated bastides, vineyard estates and properties with pools and outdoor entertaining areas are commanding attention.

• Who’s buying? Clients from the UK, North America and, increasingly, the Middle East. Their priority is turn-key character: privacy, architectural authenticity and minimal work.
  
  
• Market pulse: Premium homes in the best locations are drawing multiple enquiries—sometimes competing offers—when priced in line with current expectations.
  
  
• Advice for vendors: Presentation, timing and storytelling are critical. Homes that shine online and in person are selling within a reasonable timeframe.
  
  

South-West France: Space, Character and Value

The South-West remains a magnet for buyers seeking tranquillity and room to breathe. From the Dordogne to Lot-et-Garonne, stone farmhouses with land, riverside retreats and gîte businesses offering supplementary income continue to attract attention.

• Sustainability trend: Belgian and Dutch purchasers, in particular, are looking for solar panels, heat-pump systems and other low-energy features.
  
  
• Transaction pace: Deals close more slowly here than in Provence, but homes with charm, good renovation quality and realistic pricing still perform well.
  
  
• Long-term appeal: This remains a value-driven market where lifestyle aspirations meet prudent investment.
  
  

National Picture: Signs of Stabilisation

After two quieter years, France’s housing market is finding its balance:

• Mortgage rates: Average new 20-year fixed loans are hovering between 3.2 % and 3.6 %, down from last winter’s peak and helping to restore confidence. (fitchratings.com, courtier.pretto.fr)
  
  
• Transaction volumes: Sales of existing homes have edged back up to roughly 803 000 deals over the 12 months to February 2025, a clear improvement on the October 2024 low. (notaires.fr)
  
  
• Time on market: In prestige and second-home segments, well-presented properties often receive serious interest within the first few weeks of listing.
  
  

What This Means for Buyers

• Financing is more affordable than six months ago—secure your borrowing in principle early.
  
  
• Competition is increasing for move-in-ready homes, particularly in Provence. Be prepared to act decisively.
  
  
• Local insight matters: A trusted agent who understands regional nuances can surface opportunities that never reach the portals.
  
  

And for Sellers

• Summer is prime viewing season for international purchasers.
  
  
• Buyers are informed and selective: Professional photography, compelling descriptions and global reach are essential.
  
  
• Storytelling sells: Highlight not just square metres but the lifestyle, heritage and future potential your home offers.
  
  

Ready to Make Your Move?
Whether you’re planning to buy or to sell, BVI Prestige is here to guide you with clear, up-to-date advice and unrivalled international marketing. Get in touch today to discuss your next step with confidence.